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Inspire MAXes Out

By Terri Stone

Adobe Inspire magazine [which was renamed Adobe Create in the fall of 2015] is created by people who work for Adobe, but that doesn’t mean that software is our main focus. One of our favorite columns, WTFIT, is all about the joy of manual creation. So when we started planning the Inspire booth at MAX (Adobe’s largest annual conference), we decided to bring that hands-on fun to the attendees.

For the WTFIT column, we send a person or studio one word and a box of 15 random objects. (We named the column “WTFIT” because that’s often the reaction when someone first sees the box’s contents.) They then have one week to create something that represents the spirit of the word. 

Exactly replicating the WTFIT experience at MAX wasn’t practical, considering the number of attendees and how little time they might have between sessions. Instead, we let people choose five items and use them to make something—anything—on a 10-by-10-inch square in a larger canvas.

The concept was a hit. We had planned to have one canvas for each of the conference’s three days, but on the first, longest day we flew through two canvases and had to jerry-rig a fourth to use on the last day. And many people labored over their creations far longer than we anticipated; the most dedicated stayed more than two hours.

Before the conference, the Inspire team had a blast scouring salvage yards, hardware stores, and our closets to assemble the 900+ objects participants chose from. Thanks especially to Scroungers’ Center for Reusable Art Parts (SCRAP), where we scored everything from medical tubing to film canisters.

THE CREATORS

Hundreds of you participated, and the numbers would have been even higher if we could have accommodated everyone who was interested. Next year! Your expertise spanned the gamut: graphic designer, art director, and creative director were common titles, but we also had analysts, salespeople, photo editors, and one wonderfully nonchalant “web dude.”

  • Ian Aberle
  • Lance Agena
  • Jeff Aguilar
  • Dawn Alexander
  • Mark Allender
  • Brittany Alloway
  • Rudy Alvarado
  • Rudy Alvarez
  • Christina Andersen
  • Jose Andrade
  • David Angel
  • Dan Armstrong
  • Samantha Arnstadt
  • Justin Ball
  • Brenda BallWood
  • Victor Barreda
  • Emma Baum
  • Mary Baxter
  • Joel Bernarte
  • Jonathan Bishop
  • Juan Miguel Cabrera Blanco
  • Todd Blaylock
  • Emma Bloor
  • Belinda Boydston
  • Wendy Bradbury
  • Daniel Brake
  • Randall Brazelton
  • Billy Brooks
  • Kim Brown
  • Ryan Brown
  • Tyson Bybee
  • Wendy Bykowicz
  • Ayda Camacho
  • Brooke Campbell
  • Malia Campbell
  • Stephanie Canto
  • Ken Carlson
  • Supreet Chahal
  • Steve Chambers
  • Marcus Chavez
  • William Chenoweth
  • Vincent Chiantelli
  • Kathryn Christman
  • Kelsey Cioffi
  • Dominique Cloutier
  • Jason Cobb
  • Abby Coffey
  • Chris Converse
  • Sunday Coulter
  • Xak Daffin
  • Leigh Darilek
  • Darcy Deardorff
  • Marisol Delin
  • Celine Demeyer
  • Brian Dinkins
  • Alan Dore
  • Colin Dowling
  • James Duey
  • Eric Ehrlich
  • Brandon Ellis
  • Heather Ellison
  • Kristin Ellison
  • Paul Elwood
  • Matt Erickson
  • James Esser
  • Jeremy Evans
  • Mac Exume
  • Banafsheh Fathieh
  • Martin Fernandez
  • Kristalyn Filmore
  • Ryan Flowers
  • Mari Foley
  • Leslie Fonnesbeck
  • Serena Fox
  • Paulinho Franqueira
  • Jamie Freeman
  • Chad Gabriel
  • Enrique Gandarilla
  • Gary Garbett
  • Georgia Gavric
  • Rogelio Noriega Garcia
  • Ryan Gill
  • Anthony Giordano
  • Raquel Giraldez
  • Von Glitschka
  • Venetia Gonzales
  • Alan Gonzalez
  • Becky Goodman
  • Kelly Gray
  • Ben Greenberg
  • Stefan Gruenwedel
  • Robin Guan
  • Catalina Gutierrez
  • Jonathan Hammer
  • Mohamed Hamo
  • Andrew Harper
  • Rich Harrington
  • Sarah Hartland
  • Lisa Hendren
  • Bob Hershon
  • Ji Ho
  • Spike Hoban
  • Michael Hong
  • Tery Hung
  • Judy Iles
  • Bryan Jamieson
  • Stephanie Janel
  • Catherine Jenks
  • Jamie Jimenez
  • Benjamin John
  • Ben Johnson
  • Kevin Johnston
  • Tayo Jolaoso
  • K Kallemeyn
  • Andrew Kiebler
  • Kevin Kiernan
  • Sue Kim
  • Richard Kimball
  • Jennifer Kocaya
  • Sampo Korkeila
  • Amber Lapoint
  • Elizabeth Lazaro
  • Anna Lee
  • James Lee
  • John Lee
  • Dana Leever
  • Abby Lehman
  • Steve Lin
  • Patricia Lobato
  • Phaedra Loftis
  • Eric Lopez
  • Chris Macabitas
  • Pollyanna Macchiano
  • Aaron Mack
  • Melanie Maclin
  • Amber Mannering
  • Kim Marasco
  • Daniel Mare
  • Samantha Markham
  • Sara Martinez
  • Lyndi May
  • Alex Mcdonell
  • Genna Mcmahon
  • Tracy Mink
  • Kate Miyamoto
  • Fernando Montoto
  • Sherri Montz
  • Leedon Moore
  • Vern Moore
  • Alicia Morency
  • John Moriarty
  • Corbin Musselman
  • Daya Nadamuni
  • Takeshi Nagasawa
  • Boriana Neilson
  • Ryan Nelson
  • Vicky Nelson
  • Sarah Neundorfer
  • Shiree Nowoselski
  • Andrea OaksJaramillo
  • Ann Oh
  • Elizabeth S Orozco
  • Kasey Orr
  • Eric Ottinger
  • Douglas Pabotoy
  • Ginger Parham
  • Shane Patton
  • Giuseppe Pellicano
  • Vito Pellicano
  • Jared Petersen
  • Andrew Phelps
  • Rigina Pietrowski
  • Frank Priboy
  • Malissa Provost
  • Dan Puterbaugh
  • Jennifer Quick
  • Carlos Ramos
  • Michele Raya
  • Jamie Reddig
  • Elizabeth Robertson
  • Jesse Rodriguez
  • Jake Ronza
  • Kristy Royal
  • Rachel Saddler
  • Michael Schmidt
  • Stacy Schnettler
  • Michael Schrecker
  • Jan Schrieber
  • Sandra Schurman
  • Shelley Shepard
  • Andrew Smith
  • Clay Sparks
  • Sierra Stafford
  • Geoffrey Stone
  • Brad Stoneking
  • Chris Struckman
  • Jasmine Suarez
  • Trevor Sudano
  • Danny Summitt
  • Daniel Sutherland
  • Diana Swantek
  • Caleb Taulbee
  • Marcellius Tiongco
  • Jamie Tribe
  • Leon Truong
  • Damon Turner
  • Rachelle Vagy
  • Lisa Vallejos
  • Sonja Van De Werken
  • Lien Vanden Broecke
  • Hector Verduzco
  • Britney Vest
  • Auste Viesulas
  • Amber Vogts
  • Cora Volkoff
  • Miroslava Vomela
  • Christie Walsh
  • Leah Webb
  • Katherine Wehde
  • Michele Weisbart
  • John Williams
  • Robin Williams
  • Steven Williams
  • Mike Wong
  • Krystal Workman
  • Claudia Zacharias
  • Stacy Zaid
  • Amy Zhong
  • Jonathan Zulanas

(Visit Adobe MAX Online to watch keynotes and sessions, and check out the rest of Inspire’s MAX-related content.)