Simple Animations Breathe New Life Into Illustrations
Long ago, illustrations were the only way to depict people and places in newspapers. Later, photography became the dominant visual language. Today, we see so many photos that they’ve lost some of their former impact, and we’re more likely to read on a screen than on paper. That’s why illustration is making a comeback — with an animated twist. Michael Driver’s animated editorial work is a prime example.
Motion is a relatively new medium for this young English illustrator. He grew up with an appreciation for the arts nurtured by his mother but couldn’t figure out a way to turn his passion into a paycheck. The Nottingham native earned his keep in the food business until a new path was revealed.
“I didn't think it was a viable way of making a living until I got into a lot of alternative music,” says Driver. “I’d see bands with all sorts of weird bits of merchandising and album art, and I think that’s where I started to get into illustration as a craft.”
As a recent graduate, Driver is still cutting his teeth and figuring out how to nurture his talents and pay rent on time. But he loves animation and is looking forward to a time when he can concentrate on putting together a proper animated short. Who knows — he may even become a leader in a new online imagery trend.