Kit Hinrichs’s Typography Calendar
For the past 15 years, Kit Hinrichs has designed and published a paper calendar. That may seem like an anachronism in these app-centric days, but in fact its sales are climbing. The calendar continues to appeal because it’s as much a work of art as it is a time manager.
There are no illustrations or photos in the calendar, named 365. Type plays the starring role, with each month showcasing a different face. Numbered days of the month dominate the page, but look in the upper left-hand corner of the page and you’ll see a small block of text that quietly delivers information about the typeface, its designer, and contemporary technological influences.
“I’ve long found it ironic that most people see the word, but seem oblivious to the typography that makes it visible,” Hinrichs says. “They focus on the meaning of the words, but miss the beauty, variety, and emotional expression of the typeface chosen to visualize the words. Sadly, few people, including graphic designers, know much about the origin and history of the typography we experience and use every day.”
This belief spurred Hinrichs to create the first edition of 365 in 2001. It featured Bodoni, Caslon, Futura, Garamond, and other classics. Since then, he has incorporated many contemporary styles and type designers. “The 365 Calendar has featured single designers,” Hinrichs explains, “such as the works of Matthew Carter and Jonathan Hofler/Tobias Frere-Jones; the nominated choices of friends and colleagues, including the Pentagram partners and AGI members; and one-of-kind faces and commercially unavailable faces. In this way, I hope to introduce the public to a rich mix of quirky, little known, historical, classic, and seasonal display typography.”