In Pursuit of Passion: Musketon
If brands crave one thing above all others, it’s the affections of millennial consumers. So creatives the world over—when they’re working for these brands—spend a lot of time figuring out how to attract this golden demographic of teenagers and young adults. And who better for the task than a millennial himself?
With his bold, distinctive illustration style, Belgian artist Bert Dries, better known as Musketon, speaks to his generation. This influence gives Bert the freedom he craves in his career and draws interest from major brands that want to collaborate with him. Curious about this brand work in particular, I was able to find time to speak to Bert as he relaxed on a sun-soaked beach in Los Angeles. Clearly, the only worry he had at the moment was his tan not being perfect in time for Coachella.
But while this might not look like working hard to find clients, looks can be deceiving. Bert is simply reaping the benefits of all the labor he has put in behind the scenes.
“In the long run, it always comes down to working really, really hard,” he says. “I do post pictures of me enjoying myself for the fans, like at the beach, but I’m always working hard in the background.”