Our WTFIT column follows a formula: We send a person or a group a box of random items and ask the recipient to use all of the items to build something that represents a particular word, which we also supply. Then we publish photos of the work in progress and of the finished work.
At least, that’s how it’s supposed to go. We should have known that design firm PlayLab wouldn’t play by the rules. New York–based PlayLab, also known as Archie Lee Coates IV and Jeffrey Franklin, has worked on publications, a pie shop, a floating pool, and other diverse projects.