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5 & 3/4 Questions

ANDREW FOOTIT

CURRENT RESIDENCE: JOHANNESBURG, SOUTH AFRICA

COUNTRY OF ORIGIN: SOUTH AFRICA

https://www.behance.net/andrewfootit

1. Describe yourself and your work.

I am a self-taught freelance designer based in Johannesburg, South Africa. I think it’s safe to say I have an obsession with typography and type. I enjoy creating work that has depth—whether it’s created in 3D or vector, I like to have depth.

2. How did you get started?

I wasn’t too sure if I wanted to get into the design industry at first, so I worked for free at a very small marketing and design agency for a month or two, just to get a feel for what the industry is about. The design bug got hold of me, and I continued as a trainee there, learning and developing as much as I could for a year or so. The rest is history, as they say.

Back at the start of my design career, I had to teach myself, so I would learn from magazines, design books, and online tutorials. I would be learning into the early hours of the morning and on weekends. The self-taught route has been quite a journey, but I have enjoyed it—and I still continue to learn new things as much as I can today.

3. What piece of work best represents you and why?

I don’t think I have one particular piece of work that best represents me; I like to experiment and try new things. In terms of my main focus, typography and type design, I recently created a piece called You Got This [above left], which started with a font I was working on, and which I have now released [below left]—I decided to create a typographic piece from that. It was created in Illustrator, and I finished the lighting and shading in Photoshop.

It may not be the best piece I’ve created, but I really enjoyed combining my love of typography and type design to create one piece.

4. What are you into currently?

Currently I’m into realistic lighting created in Illustrator and Photoshop. I work in Cinema 4D as well, and it’s quite easy to create great lighting and shadows in a traditional 3D program, but I get a lot more satisfaction from creating that depth and lighting in Illustrator and Photoshop.

The end result may be more graphic looking than a 3D render, but I quite like that. It also depends on the job and what its requirements are.

5. What are three things you’ve learned that young creatives should know?

1. Keep learning.

2. Expand your design skill arsenal—have more than one skill; a modern designer may have a primary focus, but they know how to do a lot of things and work in many different software programs.

3. Be confident in yourself and the abilities you have.

5¼. Favorite color? Black—I love the depth it can create. Most of my work has black in it or has black as the primary color.

5½. Favorite website? It has to be Behance; it really is the site to go to for a good idea of the design that the rest of the world is doing and the new techniques people are showcasing.

5¾. Pet peeve? People making excuses, especially designers.