Sara Dietschy’s Life Behind—and in Front of—the Camera
Have you ever been amazed by those rare creative individuals who seem just as cool, calm, and collected in front of the camera as they are behind it? Sara Dietschy is one of those people. But don’t loathe her for it. She’s far too likeable for that.
Dietschy’s eponymous YouTube channel, which now has upward of 100,000 subscribers, shares travel vlogs, tutorials, and several ongoing video series including Creative Spaces TV and That Creative Life, both of which aim to explain the “where” and “how” of creative professions. She says, “I was the kid in school making cheesy educational music videos…filmmaking has always been my form of expression, but I only recently realized it’s a realistic career path.”
FIND A NEED AND FILL IT
Dietschy started Creative Spaces TV simply because she was craving a show like it. “I saw a need for inspiring, short-form content catered to creatives on a [visual] platform like YouTube and decided to go for it,” she explains. “When I started sharing the concept with fellow creatives, they saw the need for it, too, and got really excited.”
Dietschy describes the show this way: “Think MTV Cribs but with substance. Instead of focusing on what’s in the artist’s refrigerator, you get to see the ins and outs of their studios and processes.” The videos are fast-paced, and they feature just enough graphics to be entertaining and not distracting. Most also include commentary from Dietschy.
TAKING A STARRING ROLE
Dietschy sets the bar high for other wearers of many hats. She says, “It’s one thing to put your art out there to be critiqued, but it’s another to add your face into the mix. The Internet can be a nasty place, but I’ve had an overwhelmingly positive experience.” She mentions that trying to be someone else is just not sustainable, so in order to survive on both sides of the camera, you must embody an unshakable confidence in who you are and what you do. “It’s insane how one negative comment can wreck one hundred positive comments,” she adds. “You aren’t always going to have a good hair day when you have to film. You can’t give into the negativity.”
But regardless of how fantastic your work is, growing an online audience can be difficult for creatives who are just starting to form their personal brands. Dietschy thinks the key is to focus on providing value, whether it’s to potential collaborators, fans, or friends. “Creating art that focuses on others is the best type of business card,” she explains. “Give people a reason to get excited about what you create.” In addition to collaborative projects, Dietschy also creates content focused on sharing her processes, from explaining what’s in her camera bag to teaching her viewers the keys to audio for video.
NEXT UP: A YEAR TO FOCUS ON HER WORK
Dietschy was recently selected for Adobe’s 2016–2017 Creative Residency, which will allow her a full, distraction-free year to work on expanding her video series, sharing her experience all the while. “I first heard about the opportunity during an Adobe MAX session hosted by one of last year’s residents, Becky Simpson. Ever since then, I’ve followed Becky’s amazing work and kept on the lookout for more info on the Residency. I couldn’t stop thinking about it,” says Dietschy, “And now I’m here…answering questions about what I’ll work on as a resident, and my mind is still blown.”
During the Creative Residency, Dietschy will refine her personal brand and pursue new media, beyond video, for sharing her work as she continues to leverage feedback from her fans via social media. She adds, “Creatives today have an insane amount of opportunity to connect with other creators and fans of their work via social. I genuinely love the sharing part as much as the creating part.”
The Adobe Creative Residency empowers talented individuals to spend a year focusing on a passion project, while sharing their experiences and processes with the creative community. Visit our Creative Residency page for updates on Sara Dietschy’s work and to learn about the other 2016–2017 Residents.