Best of Behance: Graphéine
What: Brand Design for Paris Convention and Visitors Bureau
Behance member since: 2009
It was a daunting challenge: come up with a fresh way to visually represent one of the world’s most iconic and beloved cities. But the French agency Graphéine recently proved itself more than up to the task, after winning a competition (among three agencies) to redesign the Paris Convention and Visitors Bureau’s visual identity.
Graphéine consists of two offices, one in Paris and one in Lyon. The total number of staff varies between nine and twelve, depending on the activity, and includes creative directors, art directors, graphic designers, a motion designer, an illustrator, and office/project managers.
They describe their style as “Less is more...but always with color.”
“We don’t try to complicate things, but we don't want to impoverish them either,” says Graphéine creative director and co-founder Mathias Rabiot. “If all this can be done in joy, good humor, and poetry, all the better.”