6 CREATIVES. 7 DAYS. 1 CAMPAIGN.
The Adobe + FEED Make It Challenge is a unique seven-day competition where three creative teams developed and pitched concepts for the FEED Holiday campaign. One team was ultimately selected to produce their winning concept — all while our cameras were rolling to capture the creative journey.
To learn more about FEED, shop for holiday goods, and give meals to children globally, visit feedprojects.com.
The challenge will be presented in seven consecutive daily episodes. Note: Videos include colorful language.
SUPPORTING CAST, FEED & Adobe
Jenny Johns, Vice President of Marketing, FEED
As FEED’s marketing lead, Jenny crafted the brief to the creative teams–framing the challenge and sharing insights on FEED’s target audience for the holiday campaign concept.
Tascha Rudder, Vice President of Business Development, FEED
Tascha led the charge on the partnership with Adobe for the Make It Challenge and was instrumental in making this vision a reality from early planning to onsite hands-on collaboration, and yes, she was the one to persuade a lovely passerby to join the shoot.
Lindsey Swedick, Manager of Community and Content, FEED
Leading up community engagement for FEED, Lindsey showed her genuine passion and commitment by recruiting three of her friends to participate in the photo shoot on a Saturday afternoon to support the campaign.
John Caponi, Creative Director, Adobe
John was a creative sounding board for the teams from concept development to shoot to final production. Plus, John was the “go to” for any questions during the challenge related to Creative Cloud.
Dan Cowles, Creative Director – Video, Adobe
The guy behind our rolling cameras making sure that not a moment of the challenge over the seven days was missed. And when the camera guys had to take a break, Dan switched hats and consulted with the team on campaign production.
Megan Dale, Principal Marketing Manager, Adobe
Acting as executive producer, Megan managed the big stuff down to the nitty gritty details to bring this Adobe pilot program to life. Once the challenge began, she took on role of caretaker for creative team and FEED to make it the best experience possible.
Karen Do, Senior Social Media Manager, Adobe
As Adobe's in- house social media guru, Karen was tweeting, posting and Periscoping sneak peeks throughout the challenge. Plus, Karen offered her knowledge on social media strategy to the teams as a consultant.