We had this crazy idea. We would send chosen creatives one word, a box of random stuff, and the directions you see here. The chosen people would create something — anything — that represents the word. This crazy idea’s name: WTFIT. “Are you game?” we asked.
Vault49 took on the challenge. They played with the elements and assembled all of them into this “Earn your wings” visual. We love its richness. If you’re up for a challenge of your own, try to identify all of the random objects from the original box.
June 18, 2014
WTFIT creation: Vault49