Creative Voices

Discoveries in Color: The Art of Carlos Cruz-Diez

Carlos Cruz-Diez is a world-renowned artist and one of the greatest living figures in kinetic and op art. He creates interactive, immersive works that invite viewers to reconsider how they perceive the world—and at 94 years old, he continues to evolve as an artist, employing the newest digital technology in his Paris atelier, where he works with his children, his grandchildren, and a team of craftspeople who help bring his ideas to life.

Cruz-Diez was born in Caracas, Venezuela, in 1923. As a young man, he studied applied arts and then worked as an illustrator and creative director before moving to Europe; he settled first in Barcelona and then, in 1960, in Paris, as he built his career as an artist. Today, he is considered one of the most influential modern thinkers in the realm of color. His dynamic, immersive creations can be found in museums around the world, including New York’s Museum of Modern Art, the Tate Modern in London, and the Centre Pompidou in Paris.

As an artist who explores visual perception, Cruz-Diez believes that the role of the artist is to be an inventor and a discoverer. Although he got his start long before the age of computers, these days he employs a complement of digital tools to create work that challenges and disrupts not only the way we perceive art but also the way artists create it.

We recently visited Cruz-Diez in his Paris atelier, to hear his story and see how he creates his reality-bending works. Click on the image to watch our video.

November 8, 2017

Producer / director: Maris Curran

Director of photography: Jerry Henry

Editor: Julie Caskey

Senior creative director: Dan Cowles, Adobe

Still photographs: Lisa Preud’homme, courtesy Atelier Cruz-Diez Paris

Article text and page layout: Charles Purdy, Adobe