Free Font Inspired By a Flag

By Terri Stone

Gilbert is a colorful new font, and I mean that literally. Each letter contains several colors that interact with each other like sheets of colored cellophane. The typeface was inspired by the Rainbow Flag, which was designed by queer activist Gilbert Baker in 1978.

You can download a preview of Gilbert now. As the makers refine the typeface, you’ll also be able to freely download the updates.

Click the above image to see more samples.

Gilbert’s colorful appearance is possible thanks to cutting-edge technology called OpenType-SVG. Because support for OpenType-SVG is not yet widespread, only Firefox and Microsoft Edge web browsers support it, and you’ll have to use Adobe Photoshop CC 2017 to design with Gilbert. (Don’t worry that your font manager doesn’t display Gilbert after you install it. You’ll be able to use it in Photoshop CC 2017 as you would any other font.)

The typeface is a fitting tribute to Gilbert Baker, who passed away earlier this year, and his ability to bring people together for a cause. NYC Pride and NewFest conceived of the font, and creatives from the Ogilvy and Mather agency designed it on their own time. They used Fontself Maker to generate the OpenType font, and the team at Fontself donated their time to help with the more complicated aspects of OpenType-SVG. (Fontself Maker is an add-on for Photoshop and Illustrator.)

Gilbert is also available as a standard one-color vector font. To be alerted to Gilbert updates, subscribe on the Type with Pride website.

April 21, 2017

Ogilvy and Mather Design Team:

Alfonso Marian - Chief Creative Officer

Chris Rowson - Creative Director

Bastien Baumann - Creative Director

Rodrigo Moran - Creative Director

Robyn Makinson - Designer and Font Designer

Justin Au - Motion Designer

Akiko Nakashima - Executive Producer

Bill Berman - Group Director


Franz Hoffman - Founder

Joël Galeran - Founder

Mohamed Ghenania - Founder