These pet parents have created a business around their animals—the business of making you smile. Their pets’ hundreds of thousands of followers on social media are a by-product of their original goal: bringing joy and laughter to friends (and then fans).
In addition to providing a daily dose of escape, these adorable animals bring awareness to brands and rescue organizations, do philanthropic work like volunteering at hospitals, and often donate their earnings to charities that their humans are passionate about. Their fame has also had the power to catapult their humans to different careers and life paths.
Using Adobe products like Adobe Photoshop and Photoshop Mix to refine their content, perfecting the art of taglines and hashtags, and keeping their fans and followers wanting more are all part of the job.
May 12, 2017
Senior video producer / director: Summer Wilson
Senior creative director: Dan Cowles
Director of photography: Donavan Sell
Gaffer / sound recordist: Arthur Yee
Editor: Julie Caskey
Colorist / sound mixer: Michael Burton