Best of Behance: Zooscope
What: Illustration, Branding, Graphic Design
Behance member since: 2016
Zooscope is a young, independent visual-design studio founded in 2015 and based in India. Its principals are Hunny Dastur and Vidit Narang, who studied together at the National Institute of Design in Ahmedabad.
“We believe in creating memorable visuals that are independent of medium,” Dastur says. “We try to define a strong collective voice that adds to contemporary visual culture. We’re always looking at new ways of expression.”
Dastur trained as an animator and Narang as a graphic designer, and both were eager to branch out beyond their individual fields.
“Working together as a studio lets us follow and refine our personal design process, while allowing us to take complete ownership over our work,” Narang explains. “We continuously aim to put our prior experience to the test—keeping our storytelling engaging and evocative while maintaining an ethical relationship with our clients.”
“This association has been a meaningful exchange of information, perspective, and validation,” Dastur adds. “As a team, we’ve learned the art of sharing responsibility, critiquing respectfully, and constantly challenging each other.”
IDENTITY AND PACKAGING DESIGN
Hem Corporation, one of India’s leading perfumed incense companies, commissioned Zooscope to create the identity and packaging design for Aromayur, a new line of all-natural products, including soaps.
“Hem is targeting the overseas market—hence, we chose to take on a global aesthetic,” Dastur explains. “The monogram evokes wafting fragrance and is reminiscent of a seal—it gives the brand a premium feel. The minimal identity lays emphasis on fragrances and their components while being in tune with Aromayur’s ‘all-natural’ aspect.”
Zooscope incorporated flexibility into the design to allow for more variants in the future. Dastur and Narang used a common underlying grid that can be adapted to make custom illustrations using various scent ingredients. Color acts as an identifier and gives the product a shelf presence that stands out in a saturated market.
Like all of Zooscope’s projects, this one began with sketches on paper. Using these as references, the team created the logo and illustrations in Adobe Illustrator.
“We then used them in mockups made with Adobe Photoshop,” Dastur explains. “This process helped us compare color and layout choices for effectiveness. After many stages of refinement and iterations, we arrived at a language we were happy with. We put together the final print files in Adobe InDesign.”
The project took a little longer than expected, but it turned out to be a fruitful experience.
“We learned a lot via trial and error,” Narang says. “The result was indeed special, and we’ve been gratified by the response to it.”
Both artists look forward to diversifying their scope and engaging with global clients and audiences in the future. “It’s a pretty exciting time to be doing this work,” Dastur says.
“Sharing work and inspiration within the artistic community is essential for holistic growth, and we certainly intend to continue doing this,” Narang notes. “The intersection of design and technology is fascinating—something we’d like to explore even more. We’re keen to experience interesting and unexpected collaborations across various creative media.”
May 17, 2017