Rob Zilla’s Designs for the NBA’s Golden State Warriors
Illustrator and self-proclaimed “vector art monster” Rob Zilla (Robert Generette III) teamed up with the NBA’s Golden State Warriors to create their 2017 Warriors Fan Night giveaway T-shirt and cheer card. Go behind the scenes in our video (at the bottom of this page).
Every season, the Warriors create a T-shirt for Warriors Fan Night, and this year the Warriors (working with sponsor Adobe) tapped sports portraitist Rob Zilla for the job. Rob has done work for pro franchises like Major League Soccer team D.C. United and his favorite NBA team, the Washington Wizards, for whom he recently did a multi-story mural. But Rob jumped at the chance to do something with the Warriors. “This is super special…NBA champions, possibly our next NBA championship team,” says Rob. “And a teacher from a small town right outside of Washington, D.C., is doing a project for them. That’s incredible. It still blows my mind.”
Rob worked with the Warriors marketing and design departments to plan the shirt and cheer card. In initial discussions, some themes emerged, primarily around the Warriors “Strength in Numbers” team philosophy, and the organization’s emphasis on community. The T-shirt idea came to Rob pretty quickly, inspired by the cover of the classic A Tribe Called Quest album Midnight Marauders. The shirt is a grid, made up of a mix of players, coaches, fans, and staffers, symbolic of the family that is the Warriors’ community, and it includes some favorite fans like “Dance Cam Mom” and “Gold Suit Man,” as well as announcer Jim Barnett and Warriors organization legends like Al Attles and Jerry West.
Rob went back to D.C. and worked on the shirt and cheer card before coming back for the final game of the season to see his work. “It was a very, very special moment,” he says. I still can’t believe it happened.”
Go behind the scenes with Rob Zilla in our video profile (click on the image to watch).
June 1, 2017
Senior creative director: Dan Cowles
Senior video producer: Summer Wilson
Directors: Trevor Gavin & Brian Zalewski, Alchemy Creative
Executive producer: Laura Techera Francia, Alchemy Creative
Producer: Kimi Milo, Alchemy Creative
Camera operators: Trevor Gavin, Mike Sugrue, Luke Tate
Editor: Nathan Henry, Alchemy Creative