Design and Alchemy Meet at an Auckland Creative Jam
This spring, at an Adobe Creative Jam in Auckland, New Zealand, five designers competed to design a label that would be used on a new beer from New Zealand craft beer brewer Outlier Cartel—a beer called Kekulé’s Dream. We spoke to the Creative Jam winner, designer Sam Bunny, who says that his Creative Jam design inspired him to explore a new style in his work.
After closely reading the brief—and enjoying some of the beer, which Outlier Cartel supplied to inform and encourage the designers—Bunny made a bulleted list of words that jumped out from it—one of which was alchemy. (The beer is named for Friedrich August Kekulé, a 19th-century chemist prominent in the area of theoretical chemistry.)
“I kind of latched onto the idea of alchemy and imagery related to alchemy, and these sort of sacred-looking lines,” Bunny says.