Make It Impactful: Premiere Pro Video Tips

For our third Make It Impactful tutorial and contest, we focused on Adobe Premiere Pro CC—specifically, Premiere Pro’s Essential Graphics panel, one way to add text to video. The Graphics panel lets you add text effects that you can adjust and rearrange with tools that work similarly to common features in other Adobe Creative Cloud apps. You can use these tools (and others in Premiere Pro) to give even simple videos more impact. Check out our tutorial below; then see how two popular YouTubers—Jouelzy of #SmartBrownGirl and Rachel Nguyen of “That's Chic”—used text to add impact to their videos. (We invited Create readers to follow the tutorial and share their creations, for a chance to win a one-year Adobe Creative Cloud subscription, a $1,000 Visa gift card, and a one-hour mentoring session with Jouelzy or Rachel. The contest period has now ended.)


1. You’ll need Adobe Premiere Pro CC. (Are you new to Premiere Pro? Check out this set of beginner tutorials.)

2. Record a video—between 15 seconds and 5 minutes in length—answering the question “How do you make an impact?” Please use only video that you have recorded yourself or that you have the legal right to use, and if your video features other people, make sure you have their consent to appear in your video. If you use music in your video, please use only royalty-free music or music that you have the legal right to use.  

3. Using Premiere Pro, add title text to your video (either laying it over the video or adding a title sequence). We’ve outlined some simple techniques on this page.

In her “Make It Impactful” video, Jouelzy introduced herself and her  and added a title effect over the video. Click to watch.

4. Upload the video to a public video-hosting site (such as YouTube, Vimeo, or Flickr), and share a link to the video on Twitter, with the hashtags #makeitimpactful and #contest. Alternatively, if your video is short enough, you can upload it directly to Twitter (less than 2:20) or Instagram (less than 0:60)—also using the hashtags #makeitimpactful and #contest.

5. The deadline for submissions is September 1, 2017, at 11:59 p.m. PDT. A winner will be chosen and announced by September 29, 2017.

6. Please enter only once per day. Eligibility for prizes is limited; for the complete contest rules (in English, French, and German), click here.



With your video already open in the Timeline panel, click on Graphics in the workspace bar at the top of the screen or choose Window > Workspaces > Graphics from the main menu.


Browse in the Essential Graphics panel to the Titles folder and double-click to open the folder. Drag the Film Presents Motion Graphics template onto a video track in the Timeline, where it becomes a clip with the default duration. Adjust the clip’s timing and duration to suit your footage. You may wish to add a transition to improve the way the title appears in your sequence.

(Note that some templates use Adobe Typekit fonts that you may not have installed. Check the appropriate font in the Resolve Fonts dialog box to sync it with your system.)


If you want to add several instances of text in the same style throughout your project, option-drag (or alt-drag in) the clip to duplicate it elsewhere in your sequence.


Select a title clip in your sequence. It will appear in the Program Monitor. Select the Type tool and click once on the sample text so that you see a red bounding box. Now you can edit the displayed text.


With a title clip already selected in your sequence and the Selection tool active, click once on the text in the Program Monitor so that you see a blue bounding box. Select the Edit tab in the Essential Graphics panel and then, in the Text section, change the typeface to a different font or font style. Adjust the font size slider to increase or decrease the size. Change other text properties as you wish.


When you’re satisfied with your text styling, open the Master Styles submenu and choose Create Master Text Style. Give the new master style a name and click OK.

Now you will be open other title clips in the Program Monitor and apply the master style you just created by choosing it in the Essential Graphics panel. You need to make the text active in the Program Monitor first in order to see its properties displayed in the Essential Graphics panel.


To enhance your title visually, feel free to animate the parameters of effects you apply to a title clip — for example, animate the position and size using keyframes—or add a cross-dissolve effect at the beginning or end of a clip. The templates that ship with Premiere Pro employ creative uses of these effects: Convolution Kernel, Fast Color Corrector (Blue Lens), Gaussian Blur, or Levels (Animated Diagonal Glow).

Watch the resulting video.

To save your adjusted template as a new template that you can reuse in other projects, select Graphics > Export As Motion Graphics Template from the main menu. Rename the template if you wish and choose a destination, whether within the Essential Graphics panel, on your hard drive, or in a Creative Cloud Library. Click on OK. The template you export is now available for future use and sharable with others. Access them later through the Essential Graphics panel or in your Library (under Motion Graphics Templates).


To create her impactful title effect, Jouelzy simply selected the Type tool (while in the Graphics panel), double-clicked in her video where she wanted the text to appear, and began typing.

She chose a typeface and other settings using tools in the Text panel.

Next, Jouelzy added a fade-in and fade-out effect to the text she had added. With the text selected, Jouelzy set key frames to mark transitions in the text’s opacity, via the Effect Controls panel. She explains, “I set key frames for the opacity, by clicking on the clock icon next to Opacity. I wanted the first key frame at the beginning of the title, so I dragged the wand to the beginning of where the title appears, clicked on the clock to start setting keyframes, and set the opacity to 0. Then I set the keyframe where I wanted to the title to fully appear, and set the opacity at 100.”

She performed the same steps in reverse to fade out the text. To smooth the transitions between keyframes, Jouelzy selected them and then chose Auto Bezier from the contextual menu.


Join a live conversation with top motion graphics artists and video editors using After Effects and Premiere Pro, get the scoop on new features, and snag a custom template—starting at 9:00 a.m. Pacific, August 22 (Tuesday), on Adobe Live.


Jouelzy says, “For a blur effect, I chose Gaussian Blur, under Video Effects > Blur & Sharpen. I dragged that and dropped it onto the title. I then set the keyframes at roughly the same points I did for opacity. Back in the Effect Controls panel, there are edit options for effects you add to your text.”

There are two lines of text in Jouelzy’s title. After she had set effects on one line, she held down the option (or alt) key while dragging to make a copy of her text box (with all the effects applied). Then she changed the text inside the text box. She adds, “If I update the effects on one title and want to copy them to another, I press command-C, and then right click on the title I want to paste the attributes to and select Paste Attributes from the drop-down menu.”


Rachel demonstrated a different way to add impact to a video—adding an animated “title card” or logo.  

Meet Rachel and watch a brief animation she created in Premiere Pro.

To employ Rachel’s method for creating her flowery logo, first open a sequence and then drag a logo to or add text to video track 2 (v2). Then add your desired video (which will supply the animation) to v1. (Optionally, you can add a background to v1; if you do that, the logo or type would go in v2, and the logo will go into v3.) 

Then, in the Effect Controls panel, find Track Matte Key under Keying, and drag it into the video in v1.

Change Matte from None to Video 2 (or Video 3—wherever your logo is).

Then experiment with and adjust blend modes to create different effects. Rachel changed the blend to Luminosity.

To create her glitch effect logo, Rachel followed a similar process, but added more video tracks with more effects.


Our judges chose this video by William Humphrey (also known as @WillOnAWhim) as the winner! Congratulations, William! (To see more winners, visit the Make It Impactful Contest Winners page.)

August 14, 2017