Fetish, Totem, Talisman: Stomp Box Design
Any serious guitar store offers hundreds of brightly hued stomp boxes (aka effects pedals), lined up in rows as tempting as a candy display. Unlike guitars, which are visible to everyone at a performance, only the musicians see the stomp boxes—they're little private galleries of color, typography, and illustration. But there's nothing precious about them. Stomp boxes get used hard: Over time, they're beat up and worn down, their history of rehearsals and shows permanently embedded in their finishes.
Typically, pedals (operated by foot switches) alter the sound of an electric guitar with one or two effects, such as distortion, overdrive, and fuzz; dynamics; wah-wah pedals and graphic equalizers that modify the guitar’s frequency range; and pedals for pitch modulation, frequency, reverb, and feedback/sustain. Adjustable knobs control the volume, tone, and intensity of the effects, Guitar slingers' effects choices are as personal and distinctive as a set of fingerprints.
If you were to pry open the housing of a stomp box, you wouldn't see much inside. These are simple devices: a small amount of circuitry and a battery (which most musicians replace with a power supply), living inside a clunky outer shell required by human ergonomics. The knobs have to be a certain size because our fingers are a certain size, the pedal’s width has to be a good target size for a person’s foot, and so forth.
GUITARS AND PEDALS FORM FAMILIES
Electric guitars, the most important instruments in pop music during the mid-20th century, are American design icons whose looks haven't changed much since their introduction. Like the streamlined form of the classic Louisville Slugger, guitar designers nailed it the first time around. Vinnie DeMasi, a New York City-based professional musician and guitar teacher who also writes for Guitar Player, says, “Standard electric guitars—the Fender Stratocaster, the Gibson Les Paul—were developed in the early 1950s. Later in the '50s, Gibson introduced the Flying V and the Explorer. All of these capitalize on the angles and geometries of the space-age design trend of the time and are all still legitimate tools of the trade—for new bands and older ones too, one of these guitars from the '50s is a prize possession.”
Practically every fuzz pedal ever made is a variation on four classic designs: the original Tone Bender, the Fuzz Face, the Big Muff Pi, and the Tube Screamer. In keeping with the nostalgic design scheme of the guitars they pair with, all maintain a strong visual link to the past.
“Some of the classics are almost sacred, and changes in design can take away from the legend,” says Brian Yap, guitarist and a creative director for Adobe. “The Tube Screamer is a great example. Its green color and design are so much an expected part of a pedal board that if you don’t see it, your first thought is, 'That player isn’t using overdrive.' So other brands making the same type of pedal have to find more inventive ways of standing out.” For instance, Danelectro pedals have voluptuous curves, like a 1950s Cadillac or Chevy Bel Air, and feature automotive-inspired chrome script typefaces.
Cleveland says, “The idea of compelling designs on stomp boxes goes all the way back to the beginning. The 1960s Tone Bender uses a cartoony bang/pow/wow look, like the graphics from the Batman TV show. The Fuzz Face from 1966 is anthropomorphic—it looks like a little face.” Retro imagery (rotary phones, cassette tapes, atomic symbols), product names (Quantum, Rototron, Echoplex) and typefaces (brush scripts reminiscent of '50s typography) make frequent appearances on stomp boxes, too.
Pedals from Big Ear, Boss, Strymon, and Wren and Cuff rely mainly on simple graphics, coherent type systems, and background colors to keep their branding consistent yet varied enough to avoid boredom.
Many boutique manufacturers, including Alexander, Darkglass, Pigtronix, Zvex, Walrus, and Old Blood Noise Endeavors, go all out with graphic and type treatments that achieve brand recognition through consistent outrageousness.