How to Talk So Clients Will Listen, and Listen So Designers Will Talk
Bonnie Siegler is the founder of the multidisciplinary design studio Eight and a Half and the author of two books—Dear Client, This Book Will Teach You How to Get What You Want from Creative People and Signs of Resistance: A Visual History of Protest in America. She has a long list of prestigious clients, she’s received numerous awards, and Graphic Design USA magazine named her one of the 50 most influential graphic designers working today.
So she clearly knows a thing or two about working with people—and in a presentation at 2018’s Adobe MAX, she shared her hard-earned wisdom. In this recorded session, Siegler discusses how to get off to the right start with a client, the best ways to respond to presentations, and why focus groups are worthless.