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Forging a Career Out of Flowers, Photos, & Hand-Lettering

Earlier in his professional life, Adé Hogue was a designer and art director. Then he began to experiment with photography. Now he merges photography and design—especially large-scale lettering made out of natural materials—for a range of clients.

Adé Hogue is thoughtful, playful, and inspiring. He exhibits all of those traits in this recorded session from Adobe MAX 2018. Click the image above to play the video.

Hogue speaks from experience when he says, "You don't have to have anything fancy to create something beautiful. All you need is an idea and the drive to make it happen."

For more goodies from Adobe MAX 2018, keep an eye on our YouTube playlist. We'll release two new recordings most weeks. And sign up to be notified when MAX 2019 registration opens and you'll save $500 on a full conference pass. Sign up and save >