cris-w-sweet-marquee

It Doesn’t Get Any Sweeter

By Aiko Onken

When digital meets analog, foam rubber turns to candy, and stop-motion technique pulls out all the stops, hold out your hand for something tasty: A visual confection from craft queen Cris Wiegandt that leaves you hungry for more.

“I'm a stop-motion director, animator, set designer, and graphic designer, and I do a lot of crafting. Sometimes I'm also a hand model,” says Wiegandt. Her work has won multiple awards and the attention of clients such as Ben & Jerry’s, Coca Cola, Pepsi, Disney, and Evian.

Wiegandt created Pizzillaaa for her own amusement. Read the cheesy monster's inception story.

Delighting the eye with lush playfulness and depth of detail, her creations form worlds of their own, yet they're firmly based in physical properties of this world. “I have to see the material in front of me and be able to touch and feel it," Wiegandt says of her process. "Researching on the internet is not enough. I have to understand the dimensions and see how the light reflects and how the colors react to it."

MAKING THE ANIMATED CANDY FACTORY

We at Adobe are fans of the Berlin-based artist, so we asked her to interpret the Creative Cloud logo in her own special way. Licorice, gumballs, swirling syrup, whipped cream, sprinkles, and cherries on top materialized as if by magic—if magic is a process of thoughtful concepts and careful crafting.

Wiegandt didn't stop at static eye candy. As you'll see in the video below, the real fun begins when things kick into motion and come alive in a frenzy of color and rhythm. “I like watching people and everything that moves,” Wiegandt says. “I always think of possible animation steps.”

Click above to see Cris Wiegandt and team go from concept to fully realized candy factory.

“Although my animations are analog at heart, the pre-production is becoming more and more digital,” she says. Wiegandt bridges two worlds – just as she did when she relocated from flashy São Paulo to restrained Berlin. Her creative workshop includes an array of tools. She makes quick sketches on the go using Illustrator Draw and Photoshop Sketch, more in-depth work in Photoshop CC and Illustrator CC, and handles postproduction and editing in After Effects CC and Premiere Pro CC.

Her advice to young designers? “Keep creating. Never stop producing and trying out new stuff. Do not be intimidated. Just carry on, believe in yourself.”

To see more of Wiegandt's work, visit her on Behance.