Font Picks for Posters

Poster design can be tough. A successful poster has to first grab a viewer's attention and then hold it long enough to convey a message. To achieve that, you need the right imagery, composition, and typeface—and what's "right" depends on a lot of variables.

To give you a head start with type choices, at least, Adobe Fonts has curated several font collections that are suitable for movie posters, band posters, and community flyers. If you have a Creative Cloud subscription, all of these fonts are free, and you can activate them instantly.

MOVIE POSTER FONT PACK

Graphic designer Yves Peters has been analyzing movie poster typefaces for more than a decade in his excellent ScreenFonts series. He's observed that certain film genres use similar typeface styles in their posters, leading to what he calls the industry's "graphic language"; for example, comedies for children use bold sans serif faces, while adult comedies favor round display serifs.

Yves Peters describes the four fictional examples above: "The extended, slanted Condor Wide Black Italic whiz by at high speed when the action is fast. Agency FB Bold spells out 'science fiction.' Westerns lean on reverse-contrast wood-type styles like the exuberant display slab Manicotti. The delicate hairlines and refined contrast of Escrow Banner Light are the perfect match for romantic comedies." 

BAND POSTER FONT PACK

Posters advertising a band's upcoming gig are the perfect opportunity to experiment, a fact reflected in this brash font pack. 

COMMUNITY FLYER FONT PACK

It may be an ad for an entrepreneurial teenager's yardwork or dog-walking business, but a flyer still needs to catch and hold attention. These fonts, which range from practical to playful, get the job done.


January 4, 2019