Kiwie Bubble Gum Collection
Self-described “hybrid artist” Kiwie says that when he was a child growing up in a small village in Latvia, receiving a piece of Turbo Bubble Gum was a special treat. He remembers, “That one day I received three Turbo Bubble Gums from my father, I went around the town to show off to all my friends, as if I’d received the newest iPhone before the release.” Memories like this fueled his Kiwie Bubble Gum collection—a fun, personal visual identity system, based on the original Turbo identity. Kiwie used the identity to create posters, packaging for custom stickers, apparel, and even a video commercial.
In a recent post on Behance, Kiwie, whose graffiti artwork is well known on the streets of Riga, Latvia, where he makes his home, explained why and how he created the Kiwie Bubble Gum collection—a project that involved Adobe After Effects CC, Illustrator CC, and a fair bit of spray paint.
The idea for the Kiwie Bubble Gum collection arose from Kiwie’s need to create new stickers. Wanting a fresh concept for the stickers, he remembered that the bubblegum brands of his youth used to come with collectible pictures folded inside the packaging—so what if he used that gum packaging shape as a way to deliver his stickers? Then he realized that “Kiwie” and “Turbo” have the same number of letters. He says, “That was the point when the chain reaction started, where the first concept seed was created by simply connecting two dots: new Kiwie stickers and Turbo Bubble Gum. The same day I found on eBay, and ordered, five original Turbo Bubble Gums. I had to see them in my hands.”
Kiwie ended up creating a whole line of Kiwie Bubble Gum products—T-shirts (that come in a bubblegum-inspired box), posters, pins, and more. “While designing the first items, again and again I came up with new products and new item ideas,” he says. “I’m always amazed at how the mind works.”