The Simple Life
In a teaser for the 2012 film Hard-Boiled Sweets, Bundgaard plays with the phrase “hard-boiled criminals.”
“It’s about small-time criminals in a seaside town (where you can often buy hard-boiled sweets—a sort of candy),” Bundgaard explains. “The director and I came up with the idea of having a gun made up of candy to illustrate this.”
The State of Medicine is for a book about the current condition of the United Kingdom’s National Health Service. “I used an hourglass to express the feeling that time to fix it is running out,” Bundgaard says. “I like the idea that you can communicate the concept with a couple of shapes and a bunch of dots.”
The Resident is a film about a young woman who moves into a new apartment where her landlord stalks her from inside the walls. “The poster was created very early in the production of the film, before they had signed the cast, so I had no material to work with,” Bundgaard explains. “My idea was to make the title give the impression of a blueprint of an apartment.”
Stripping an Idea Down
Bundgaard’s process of coming up with the right concept for a project has developed over many years of experience.
“For print work, I try to get to the core of the idea and simplify it to its bare bones,” he says. “Motion graphics work is different, as it’s often for film trailers. In this case, my work must support the tone of the trailer. It’s often about conveying a mood instead of an idea.”
Bundgaard says that ideas are his favorite tools to work with. “But when it comes to digital tools, for print work I use Adobe Illustrator and Adobe Photoshop—and then Adobe InDesign to bring it all together for the final artwork. I’ve always enjoyed working in Photoshop; I’ve been using it since version 2.”
Finding Beauty in the Overlooked
When not on the job, Bundgaard shoots still-life photos of objects he finds in nature. He sells his work on Adobe Stock, where he is a premium contributor.
Bundgaard has been a photographer for more than 20 years. He began while working as a graphic designer and often uses his photography in his graphic design work. He is self-taught—relying on experimentation to hone his craft.
His favorite camera is a FujiFilm X-T2. “It’s pure joy to use,” he says. “I shoot most things with the Fujinon XF 35mm f/2 lens. But if objects are too small, I’ll use my old 105mm macro lens (from the days of film photography).” He develops all his shots in Adobe Lightroom and then brings them into Photoshop if they need retouching.
Nature is a strong inspiration for his work. “I generally like the outdoors, and I’ll always bring a camera when out hiking,” he says. “When I’m in my design studio and have a bit of spare time, I enjoy creating moody still-life shots.”
As in his design work, Bundgaard tries to keep things simple with his photography.
Another series of still-life shots features a collection of dead and dying leaves Bundgaard collected while out walking one autumn day. “Just because things are old doesn’t mean they aren’t interesting,” he says. “I think we can find something interesting and beautiful in these sorts of things.”
Whether in graphic design or photography, Bundgaard finds joy in simplicity—from his work setup to the message of a film poster to the beauty of a crumbling leaf.
“I really like that you can get something beautiful out of simple things,” he says. “I’m constantly fascinated by what I can create with a relatively basic setup.”