The Moniker team showed artist and designer Lidia Lukianova how to create a similar “basking cat” illustration. Here, she explains the technique, using Adobe Illustrator. (You can start from scratch or download a practice file.)
Step 1: Use the Ellipse tool to draw eyes. To make a perfect circle, hold down the shift key as you drag the shape. Duplicate the circle by pressing command-C or (ctrl-C on Windows). Scale the circle relative to its center point, by holding down the option (alt) key as you drag the edge of the bounding box. Change the fill color of the second ellipse to black. Paste a copy of the circle by pressing command-F (ctrl-F).
Step 2: Use the Polygon tool to draw the nose. Double-click anywhere in the document to open the Polygon dialog box. Enter 3 as the number of sides. Select the triangle with the Selection tool, and hold down the shift key as you rotate the shape 180 degrees. Move the corners of the bounding box to change the size of the shape.
Step 3: Use the Pen tool to draw whiskers: Click and drag to draw a curved line. To copy the line, select it with the Selection tool, and then press and hold down the option (alt) key as you drag the selection. With the Direct Selection tool, select the anchor points and adjust them to your satisfaction.
Step 4: With the Shape Builder tool, you can create various custom shapes. Select overlapping shapes; press and hold the option (alt) key to delete the sections you don’t need.
Lukianova says, "In talking to Brent Couchman at Moniker, I found it interesting that originally they had a more complex illustration that they simplified even more, and that the color palette reflects the beer flavors (green tea and toasted rice)." Learn more about Moniker SF in our studio profile video.