Best of Behance: Jonny Wan
Based in Sheffield, England, illustrator and art director Jonny Wan works on advertising and packaging projects for a wide range of clients, including Apple, Nike, Aperol, and American Express. A recent project he completed for Kiehl’s, celebrating the Lunar New Year, got us feeling very celebratory, indeed!
Still product shots which were created for marketing and sent out to various online outlets and bloggers to create some extra buzz for the launch.
The design and illustration collateral were even transformed into an interactive VR game, culminating in a launch ceremony at Singapore’s Changi Airport. An outpost was built specifically for the campaign, where the base illustration was transformed into a live set that shoppers could interact with.