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Best of Behance: Resy Visual Identity

When the online restaurant-reservation platform Resy was recently preparing to expand to some new cities (including Chicago and Boston), the company partnered with New York–based agency High Tide to refresh and broaden their existing identity.

The resulting identity is playful and celebratory—centered around a modified version of the Resy logo and featuring a delightful custom suite of illustrations by Jean Jullien.

Functioning seamlessly both in physical media and online, the rebrand included core brand elements such as the mark, supporting icons, and color palette, as well as key brand touchpoints including campaigns, the service’s website, the mobile app, photography, events, and more.

See more of High Tide’s work on their Behance page.