“Growing up with our mom and our grandma, they always had their own companies,” says Amy. “Whenever we wanted to do something, they would just be like, ‘OK, go do it. Better get started.’”
It’s advice the sisters took to heart. So when the magazine they were apprenticing at early in their careers suddenly folded and they found other employers unwilling to take a chance on them without a college degree, the sisters did what came naturally: They created their own jobs.
“We just reached out to everybody who had ever asked us for something and said, ‘Hey, we’re open for business,’” recalls Amy. “We started taking on projects with all of our friends who were doing cool things and then shamelessly promoting them.”
The sisters soaked up as much advice as they could get, both from fellow designers and financially savvy friends from other fields, asking how to improve their skills and grow the business. They joined meetups to connect with other professionals and artists; immersed themselves in Instagram, Twitter, and other social platforms; and became masters of the hashtag. “It was really about being a part of the community and not just sitting at home hoping things will work out and that people will find you and call you.”