"This playlist contains threads that if pulled, might just lead you to a path toward your very own magical creative potion album."
— Michael Jeter, creative director on the brand studio at Dropbox
Album title: Pavlovian Rhythms
Sleeve notes: "I’ve heard tale that the right music can instantly transport you into a psychedelic state of productive creativity. Or rather, if you listen to the same exact music every time you are focussing on creative output, you can create a pavlovian response to that music. That way if you are ever having a hard time focussing, put on your special playlist and snap! You are instantly transported to the land of sweet productive glory. But beware! You must never play this music when you have to do something soul-sucking like emails or doing chores. Keep it sacred friends. I, by no means, believe this playlist is THAT playlist. For me it needs to be a complete album. The album I use is Steve Reich’s Music for 18 musicians. However, this playlist contains threads that if pulled, might just lead you to a path toward your very own magical creative potion album. Enjoy the journey…"
Check out Michael's work here: