AR-VR • Inspiration Festival of the Impossible 2020

An immersive digital art exhibition titled Identity and the Meaning of Home, all works created with Adobe Aero. 

Our third annual Festival of the Impossible—an event created to showcase cutting-edge Adobe technology and thought-provoking art pieces—is going online, for all to access remotely. This year’s theme, Identity and the Meaning of Home, was selected in January but has become more profoundly relevant over the past few months, as sheltering in place and social distancing have challenged creatives (and everyone else) in new ways.


For our 2020 festival, we’re sharing a selection of projects that push the boundaries of immersive media, created by artists using Adobe Aero. In this series of videos, you can meet the artists and then go behind the scenes to learn more about how they used Aero to create their AR experiences—and turn the “impossible” into reality.

Meet the Artists and Explore the Festival Projects

Juan Jose Egusquiza 

Born in Lima, Peru, and currently based in New York, Egusquiza is a multimedia artist, researcher, and image maker, and a former Adobe Creative Resident; his work involves researching and developing 3D and 2D graphics and providing public educational sessions. His festival project, Memories of the Mundane, Something Abstract, recalls the days when he was a young boy using his imagination to escape reality. It features a character who escapes the confines of his bedroom and ventures to the seashore.

Luigi Honorat and Deena Lynch

Luigi Honorat is a French CGI artist based in Tokyo, Japan, where he’s also a university lecturer; Deena Lynch is an Australian singer, songwriter, producer, and multimedia artist. The pair worked together virtually to create their festival project, Jaguar Jonze’s Rising Sunan immersive story in the world of Jaguar Jonze, an alias and stage persona that Lynch sometimes works under. The work balances play with interactivity, and the duo took full advantage of Aero’s new sound components, which came out in June 2020.

Asavari Kumar

Kumar’s award-winning films, new media work, and graphic narratives have been showcased at numerous festivals and exhibition spaces. Drawn to cross-cultural narratives, she uses character-driven storytelling to parse her evolving cultural and political identity. Kumar’s festival project, A New Normal, draws on her experiences communicating online with loved ones spread across the globe—combining her design and drawing skills, it’s a story about connection, hope, and warmth.

Anna Landa

Landa is a multimedia artist whose work explores the subjectivity of human perception, and our tendency to mistake this input for objective truth. Originally from the former Soviet Union, she immigrated to the United States with her family when she was a child, so home and identity have always been subjects of exploration in her artwork. For her festival project, White Noise, Landa examined her life and her creative self, exploring what she could learn about both while heeding California’s shelter-in-place order.

Dan Marcolina

Based in Philadelphia, Marcolina runs a digital design studio with his wife and partner, Denise Marcolina; the studio works with national and regional companies, helping to shape their brands and tell their stories. While sheltering at home with his family, he began going through old photos using AR artwork to reflect on what he values in life; for his festival project, The Path Home, Marcolina used Adobe Aero to explore his memories of growing up near the Jersey Shore.

Matthew Ritchie

Ritchie is a contemporary British artist whose work explores the visual expression of systems. Utilizing installation, painting, performance, sculpture, and film, he attempts to describe the intangible links between information and collective thought. For his festival project, Aislar, The Masked City, Ritchie created a character, Aislar, who explores the city of New York, recounting stories about isolation at a time when most people in New York were still sheltering in place.

How They Made It Possible

Check out this behind-the-scenes video and learn about the artists’ creative processes and the tool they used to create their pieces. Adobe Aero is an intuitive way to create immersive interactive experiences and blur the line between the physical and digital worlds—no complex coding required..