Generation Create:

Get to know your generation.

Confident in your creativity

63%

of you say you do something creative every day.

Working it creatively

78%

of you say doing something creative every day would benefit your work/academic studies.

72%

of you would like to see a greater emphasis on creativity in your field of work/studies.

Creating a groove

23%

of you play an instrument or sing.

54%

of you say listening to music sharpens your creativity the most when you are doing work or studying at home.

Flexing your creative muscles

46%

of you say working out compels you to feel more creative.

Finding the recipe for creativity

62%

of you say cooking/baking makes you more creative.

Creating real change

50%

of you feel more creative when you’re engaging in social impact/charity work.

Inspired to create

38%

of you get inspiration from friends.

This survey was conducted online by The Harris Poll on behalf of Adobe from May 14–19, 2020, among 5,488 teens and adults ages 13 or older in the US (1,023), UK (1,114), Germany (1,183), Australia (1,113), and Japan (1,055).