Make a logo.
Watch the short tutorial video above to see all the steps. Then download the free trial of Adobe Illustrator, along with sample assets to practice with.
Get the sample assets. We’ve put them in an Adobe Creative Cloud Library for you.
Draw a head.
Make a circle. Add a rectangle overlapping the bottom half of the circle. To create the semicircle for the head, select both shapes and select Minus Front in the Pathfinder panel.
Draw the body and wing.
Draw a square with the Rectangle tool. Use Command+T to rotate the square 45 degrees. Draw a circle with the Ellipse tool. With the Pen tool, draw a wing-like triangular shape. With both the circle and triangle selected, choose Unite in the Pathfinder panel to combine the shapes.
Add a name.
Use the type tool and the typeface Sofia Pro to create the BeeBly brand name.
Add a background.
Finish the logo by experimenting with various colored backgrounds.
Try more tutorials
Explore the rest of our series on designing a brand system, featuring the work of designer Javier Garcia.
San Francisco–based graphic designer Javier Garcia grew up in Mexico, where his early influences included skateboarding culture and punk and electronic music. In his work, he strives to always simplify. His process starts with taking things apart and flipping things around.
“For me, geometric shapes not only simplify things but also they are a very playful thing. By using primary shapes, it helps give a little bit of humor to the brand.”